Client Relations & Marketing

When it comes to problem appointments, DVMs may hide behind their stethoscopes.

Quick and thrifty ideas to take your practice from blah to beautiful.

Find the plan that's right for you, your practice, and your clients.

Get the microchip discussion going by letting clients know June is National Pet Microchipping Month.

Year-round prevention efforts are key in keeping ticks and Lyme disease at bay.

We gave dental discounts to increase business, and we're now ready to eliminate them. How can we do this without upsetting clients who have come to expect them?

Why you shouldn't call clients "honey."

Build a brand and create loyal clients.

Firstline's on Twitter.

Brand story No. 2

Sympathy cards show grieving clients you care.

How to develop your brand.

How you can help itchy pets.

Badmouthing our colleagues in front of clients paints a bad picture.

Brand story No. 1

Personalize your greetings.

Your practice's reputation is crucial. Make sure clients are hearing good things.

Nutrigenomics can reduce pain in osteoarthritic dogs and create a bond with clients.

Guarantee follow-ups.

Talk to clients about pain management.

Puppy and kitten insurance.

They may smile and nod while visiting your practice, but what really goes on in your clients' minds? Find out with client questionnaires, Internet ratings, and mystery shoppers.

How can we determine the quality of referrals we're getting from other clinics?

Are phone books obsolete?

Answer clients' burning questions.

Microchipping is becoming standard procedure for many practices. Is your clinic keeping up with the times?

Talk to reptile owners about adequate sun access.

Shared qualities between dog owner and dog are skin deep.