Client Relations & Marketing

Review these tips to keep pets safe and healthy during the fall and winter seasons.

Use this mystery shopper form to get critical feedback about your service.

Use this letter to uncover the reason a client stopped visiting your practice.

Fort Collins, Colo. - During problem appointments, veterinarians tend to hid behind their stethoscopes, which may lead to inferior patient care, according to a new study.

Tough talk is the basis of my column. And it's especially needed as our struggling economy flops around like a newly caught fish in the bottom of your boat.

This client handout spells out renal care to improve compliance.

You want your furry new bundle of joy to live a long, happy life by your side. To better prepare your new dog, cat, puppy, or kitten for a healthy future, there are some steps you can take up front to prevent health problems. Let's take a look at some of the ways you can show your love for your new family member and offer the care they need.

A new era in the medical profession is here. Is your veterinary practice ready for it?

Fill your appointment book by asking front desk team members to follow these phone tips.

This veterinary practice increased compliance by giving clients a choice.

My cat's a pain, but she requires your care-and kindness.

Obese dogs, potentially diabetic cats, and kidney problems: Break down the savings in diet foods and diagnostics vs. disease management and expensive procedures later.

Download this PDF with explanations of the most common treatments for cats and dogs with chronic kidney disease.

FDA-regulated clinical trial continues to accept applicants.

When it comes to problem appointments, DVMs may hide behind their stethoscopes.

Quick and thrifty ideas to take your practice from blah to beautiful.

Find the plan that's right for you, your practice, and your clients.

Get the microchip discussion going by letting clients know June is National Pet Microchipping Month.

Year-round prevention efforts are key in keeping ticks and Lyme disease at bay.

We gave dental discounts to increase business, and we're now ready to eliminate them. How can we do this without upsetting clients who have come to expect them?

Why you shouldn't call clients "honey."

Build a brand and create loyal clients.

Firstline's on Twitter.

Broad-spectrum internal parasite preventives decrease the potential for disease in animals and people by eliminating roundworms, hookworms, and tapeworms from dogs. The life cycle of heartworms, pet owner compliance, and properties of broad-spectrum heartworm preventives all may affect successful heartworm prevention and internal parasite control.

Brand story No. 2

Sympathy cards show grieving clients you care.

How to develop your brand.

How you can help itchy pets.