
The costs of doing business go upbut the ability to charge more doesnt. Still loving the profession, Dr. Jeff Werber, a Veterinary Economics Editorial Advisory Board member, talks about the troubles hes seen.
Dr. Jeff Werber earned his undergraduate degree from the University of California-Berkley before enrolling in a Master's program at California State University at Northridge. He then worked at a small animal hospital with an equine surgeon before being accepted into veterinary school at the University of California-Davis in 1980. He now owns Century Veterinary Group in Los Angeles and serves as a Veterinary Economics Editorial Advisory Board member.

The costs of doing business go upbut the ability to charge more doesnt. Still loving the profession, Dr. Jeff Werber, a Veterinary Economics Editorial Advisory Board member, talks about the troubles hes seen.

Overreliance on advanced diagnostics can harm client trust, says Dr. Jeff Werber at CVC.

Burned by scathing Internet comments? Posting a response may actually help you gain veterinary clients-if you take the right approach.

Be smart about money & medicine and weather the storm.

When it comes to achieving financial success as practicing veterinarians, we are definitely our own worst enemies.

We're sure by now many of you have mastered certain techniques aimed at attracting clients into your offices.

As a full-time practicing veterinarian with the typical type A personality, I havent given myself ample time over my 27 years to actually venture out -- to be adventurous.

The rules of marketing aren't what they used to be!

Now that many of us have experienced how negative internet reviews can impact our practices, and have learned how to handle them, should we stop there?

We're sure by now many of you have mastered certain techniques aimed at attracting clients into your offices. However, due to our current economic trends and an extremely competitive marketplace, these new clients are unfortunately not tearing our doors down.

When it comes to achieving financial success as practicing veterinarians, we are definitely our own worst enemies. I can't believe that according to national averages, a pharmacist and an optometrist earn more than a veterinarian! That is really sad! Why? Because most of us are afraid to charge what we are truly worth.

As a full-time practicing veterinarian with the typical type A personality, I haven't given myself ample time over my 27 years to actually venture out - to be adventurous. Adventurous to me?

The rules of marketing aren't what they used to be! I remember "back in the day," before cellphones, smart phones, or the Internet, we knew how hard we had to work to keep our clients happy if we made one unhappy.

Now that many of us have experienced how negative internet reviews can impact our practices, and have learned how to handle them, should we stop there? Absolutely not! As the expression goes: "Two can tango!"

Resolve Internet complaints and talk up your veterinary practice on the Web-before it's too late.

Recommendations on how to deal with a staff at odds.

In today's competitive marketplace doctors need to call upon everyone in the practice to generate revenues in ways appropriate for their job responsibilities, and technicians have many golden opportunities everyday to do just that.

Few management experts would argue that one of the key aspects of a successful practice is effective delegation.

I remember when I started my practice over 20 years ago that I was surprised and intrigued by certain employment policies that I heard some of the newer “corporate” practices, as well as many smaller practices had implemented.

Have you ever stopped to think about how organized (or disorganized) the treatment area in your hospital truly is?

When it comes to achieving financial success as practicing veterinarians, we are definitely our own worst enemies.

We're sure by now many of you have mastered certain techniques aimed at attracting new clients into your offices.

Many veterinarians fail to perform full physical exams, instead jumping into quick diagnostics.

We're sure by now many of you have mastered certain techniques aimed at attracting new clients into your offices.

Not many things can ruin our perfect day as fast and as completely as an unhappy client.

I remember when I started my practice over 20 years ago that I was surprised and intrigued by certain employment policies that I heard some of the newer "corporate" practices, as well as many smaller practices had implemented.

Did you ever stop to think why clients come to your hospital?

When it comes to achieving financial success as practicing veterinarians, we are definitely our own worst enemies.

Lack of respect for the facility can signal deficits in pride and care that hurt more than just the building if left unchecked.

Lack of respect for the facility can signal deficits in pride and care that hurt more than just the building if left unchecked.

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Published: September 23rd 2010 | Updated:

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Published: August 1st 2008 | Updated:

Published: August 1st 2008 | Updated: