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You know the product or service you're recommending could help your patients. The problem is holding clients' attention long enough to explain the benefits.

You know the product or service you're recommending could help your patients. The problem is holding clients' attention long enough to explain the benefits. One solution: Beth Blake, a veterinary assistant at Jordan Veterinary Hospital in Lexington, N.C., maximizes the client's visit by handing out a season-specific bag containing a special diet or treat and including a brochure or an educational card. "Handing the client the bag gives us an opportunity to make a verbal recommendation for the product or service, and the written reminder reinforces our message when the client gets home," says Blake, who earned a bachelor's degree in animal science. "Every client enjoys getting something free, and this is an effective and inexpensive method of advertising for us."

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