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Technicians

Washington - 11/9/07 - With 70 percent of the Medical Reserve Corps units lacking veterinarians, the national network is looking for DVMs to join the local community ranks as volunteer physicians, nurses, pharmacists and dentists, among other professional health positions.

In calming an irate client, remember your tone and goal. Keep your tone normal when talking to the client and your body relaxed. Always remember that your goal should be to listen to their needs and try to meet them when appropriate.

9 ways to get the boot

It's easy to get fired--lying or stealing will l get you there fast. But if you want to take the slow, painful route, use these examples to really ruin your reputation before you get the heave-ho.

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Our mixed animal practice is co-owned by one part-time and one full-time veterinarian. The part-time doctor handles the administrative duties, but she regularly arrives late and leaves early. The result: Our practice doesn't function smoothly and we're constantly operating in crisis mode. What can our team do?

Start the presses

Q. I'd like to get the name of my practice mentioned in the media. What's the best way to figure out who to contact in the local media?

You're the practice manager at a mid-sized clinic. When the stress index is high, one of the associates snaps at team members. Several team members have complained, and a few have threatened to quit. You're ready to discuss the problem with Dr. Sweet, the associate. Firstline Editorial Advisory Board member Pam Weakley offers this sample script:

Sample technician profile

Use these forms to create a bulletin board that introduces your team members to clients.

When you say you're a technician, most people probably ask, "What's that?" You can educate your clients--and co-workers--about the job you do with an educational bulletin board.

Tired of the usual performance rewards, Margaret Fasnacht, business manager at Animal Critical Care and Specialty Group in Malvern, Pa., decided to try a different approach. She presented reception team members with a unique gift certificate-good for one extra paid vacation day and Fasnacht's personal commitment to cover the shift on the team member's day off.

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AVMA data shows 56,092 practicing veterinarians in the United States at 27,123 practices. That's about two doctors in each practice. And in two-doctor companion animal practices, the National Commission on Veterinary Economic Issues (NCVEI) reports a staff-to-doctor ratio of 2.99. That's six team members and two doctors in the average companion animal practice.

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Unfortunately, you can't read clients' minds and predict the information, products, and services they want. But you can take a good guess through a revolutionary process called listening.

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Are you informal about informing, easygoing about educating, casual about coaching clients about their animals? See how more structure benefits your practice, pet owners, and patients.

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Working at a practice is like growing up in a big family: no matter how huge the habitat, you're never alone. With such little personal space, conflicts can heat up fast. But a little effort can take the work out of working together well.

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The dogs, cats, birds, fish, gerbils, and hamsters you see today might look like the same animals that walked into your practice 10 years ago, but they're different. A sign of their status change might be the number of companies that cater to four-legged consumers, including Old Navy, Harley-Davidson, Origins, and Paul Mitchell, just to name a few. You can also look to what their human companions are spending on these and other products-an estimated $40.8 billion in 2007.