Technicians

Use this checklist to prepare for the day's appointments and predict clients' and pets' needs.

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Think your practice is a zoo? Try visiting one. That's what the team at Sanford Animal Hospital in Sanford, N.C., did. Team members and their families took in the zoo at their leisure, then they met up at the outdoor pavilion for hot dogs, hamburgers, and all the fixin's.

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I want to send a mailing to market our clinic's dental promotion. Our area of influence is about 2 miles, and that encompasses a population of about 200,000. How can I get the addresses of the households in a certain area or city? Do you know how to focus a mailing to a certain demographic to target people who might own pets?

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Attending a national veterinary conference offers big payoffs, but it often isn't free-unless you're one lucky team member at Pet Care Veterinary Hospital in Virginia Beach, Va. Lori-Jo Havener, LVT, planned a contest to give the practice's technicians and assistants a chance to attend a national veterinary conference.

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How do you handle bad behavior from good pet owners? Use this advice to deal with your most difficult clients and keep messy exchanges to a minimum.

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Retire right

Q. How do I know whether I have the right retirement plan to meet my objectives?

When it's time to negotiate, don't be a doormat or a bully. Use these tips to find common ground.

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The mean hourly wages of veterinary technicians and assistants were recently reported to be $12.90 and $9.90, respectively, as of March 2005. That was two years ago, so I would predict those figures will increase by 10 percent – to $14.14 and $10.90 – by the time you read this.

Need a new system to make sure callbacks happen? Joanne Bowman, RVT, a technician at Cottonwood Animal Hospital in Ottawa, Kan., uses plastic file baskets to hold each doctor's callback files in a central location.

Not sure what to do with your empty walls? Charisse Lombardo, an interior de signer and president of CLM interiors in Ridgefield, Conn., suggests creating your own wall of fame.

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Your practice is unique. Maybe you offer a service others don't, or maybe you just do it better. But if you don't tell clients why you're so special, they just might miss it. And wouldn't that be a shame?