Practice Manager

SCHAUMBURG, ILL. - 6/6/06 - First-year students tracking toward food animal careers report the human-animal bond does not drive their interest in veterinary medicine. They're also less concerned about working nights and weekends or having frequent vacation time than their classmates planning for small animal practice.

Make sure your benefits stack up well against the other options team members could find in your area-and give employees more reasons to stick around.

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Let's say you could forget "receptionist" or "technician" and pick any title you wanted-something that really reflects your skills and goals. So you could be "chatty chief greeter in charge of great visits" or "superwoman for sensational care." Would you think about your job differently? What title would you choose for yourself?

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Q. I've recently been promoted to a supervisory position. What's the best way to ease into my new responsibilities without offending co-workers?

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Help! One of our veterinarians always says we have a zero-tolerance policy for gossip, but she's the worst! She talks about clients and staff members all the time. What should we do?

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Business philosopher Jim Rohn, one of my favorite speakers, says that what happens in life happens to all of us. It's what you do with what happens to you that matters. On the upside, that means that when you think things couldn't get worse, the person you go to for advice will likely have faced something similar, or will know someone who has.

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The world is full of contradictions. One person will say you need to do more saving for a rainy day, and the next will say you need to live in the moment and relish the joys each day brings. They may both be right. Which makes it your job to steer a path between the two.

We asked new grad Dr. W. Andrew Rollo to team up with experienced practitioner Dr. Philip VanVranken to talk about the worries practitioners face in that first year—and what owners and associates can do to smooth the transition to practice.

As graduation approaches, my mind is a whirlwind of questions, concerns, and hopes. I'm ready to practice?mostly. Yet there's one topic that leaves me wary: salary. While production-based compensation and traditional salary historically have been the only two options, they each have room for improvement. But there's a third choice: the ProSal formula, developed by Hospital Management Editor Mark Opperman, CVPM. To understand why I think ProSal is right for me and other new associates, consider these pros and cons.

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No one likes to feel ignored. So if your great ideas are flowing in one of your boss's ears and streaming right out the other, use these solutions to get yourself heard.

Cultivating clientele

Q: I'm a recent graduate, and I find that the clients I see have no preference for which doctor examines their pet. How can I develop my own clientele?

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A co-worker told me in confidence that he was looking for a new job. I encouraged my friend to tell the doctor he wasn't happy and to try to work things out, but he quit instead and took a job at a rival practice. Now the doctor is mad at me. He says I'm not loyal. I disagree. Who's right?

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Sometimes I am just so completely right. And yet, the world doesn't notice. That's when it's hardest for me to stay cool under pressure. And that's when I'm most likely to blow it-and blow my top. Identify? And yet, these touchy moments are the times when I most need to find a way to stay calm, cool, and collected.

A few ill-chosen words can leave your message garbled. So if you see confusion or anger when you expected a smile, rewind your conversation and look for these verbal miscues.

It?s easy to overlook the problems that come with making clients wait. We think, ?Hey, it comes with the territory.? We make excuses. And we hedge our bets, knowing most clients only grow dissatisfied when they wait more than 30 minutes. But that approach won?t wow clients. In fact, even a short wait may leave clients disgruntled. So it?s an issue you should aim to manage.

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Caring for older pets

In 56 percent of practices, team members begin educating clients about geriatric care when their pets are 7 to 9 years old, according to a recent survey by VetMedTeam.com.