Get creative with client reminders

Instead of sending clients a typical postcard reminder in the mail, send a personal note that shows you've paid attention to the client and have noticed that he or she hasn't visited the practice in awhile. That was the advice at a CVC in Kansas City seminar conducted by Gary Glassman, CPA, a partner with Burzenski and Co., in East Haven, Conn.

A letter, typed up on your veterinary practice's letterhead that includes the client's name and address, is a great way to send that personal message and encourage clients to bring their pets in for a visit-whether for wellness care or to pick up heartworm preventives.

For a special touch, be sure the pet's veterinarian signs the letter.