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You think you're broadcasting loud and clear, but pet owners may not be getting the message -- or feeling as though their needs are served. Find out what you can do with this exclusive data from Veterinary Economics and Trone Brand Energy.

As a record setting heat sets in, here's advice on keeping horses safe and comfortable this summer.

"Kiss the dog," suggested Dr. Christina Winn in our May 2012 cover story about building strong doctor-patient-client relationships. Boy, did it generate a lot of letters. Here's a sampling, plus a response from Dr. Winn herself.