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The price trap

National Report - Consumers still reeling from the economic fallout of the past few years continue to tighten their belts and rein in spending.

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Design pizzazz lures clients into Greek and Associates Veterinary Hospital in Yorba Linda, Calif. A passion for patients, including exotics, keeps them here.

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Many veterinary associates these days wonder whether buying a practice is still a viable option in today's economy. After all, how can they take on additional debt when they're already saddled with their student loan burden? Read on for the answer.

Getting your team involved is an important step in educating clients about parasites. Closing your doors for a few hours might be the best way to initiate this training.

My practice regularly refers cases to a nearby specialty practice. Recently my own dog became sick, and the clinic offered me a disappointingly meager discount for its services. Am I expecting too much? Is there a standard for professional discounts?

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The graceful shape of a cat's face. The watchful eye of a dog. The smile of a grateful client. These are the faces of veterinary care. They keep us going and can help us succeed in practice, conquer our mountains, and be the best veterinarians we can be.