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Practice Management

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As our pet and human populations grow, so will the demand for veterinarians in the fields of companion animal health, food and animal safety, disease control, and public health.

"Kiss the dog," suggested Dr. Christina Winn in our May 2012 cover story about building strong doctor-patient-client relationships. Boy, did it generate a lot of letters. Here's a sampling, plus a response from Dr. Winn herself.

The Instruction Kit

So, you've got a website. Now you need to update it and drive your clients there. Veterinary Economics wants to help! Use these resources to populate your site, reach out to pet owners, and develop more compliant clients.

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The Flea Package

Your toolbox for promoting flea control to clients, including articles for your veterinary practice's website, Facebook posts and tweets, and blurbs for your e-newsletter.

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The walking wounded

Sometimes veterinary team members' emotional responses have more to do with their own self-esteem than with what you've said.

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Do clients typically take advantage of the free office visits you offer under your annual plan? I'm considering offering two exams and three free office visits. Subsequent visits would cost 50 percent less than a regular visit.

Is your veterinary practice cat friendly? It will be once you start implementing these tips and programs.

Q: Our veterinary practice often plans outreach activities for the community. Can we require team members to attend these events on their own time? If so, how should we compensate them?