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The Instruction Kit
So, you've got a website. Now you need to update it and drive your clients there. Veterinary Economics wants to help! Use these resources to populate your site, reach out to pet owners, and develop more compliant clients.
This toolkit helps you link your fans and followers on social media channels to articles on your website that teach them more about their pets' care. Not interested in actually loading this content on your site? You can still use the articles for educating pet owners by using the version of the post/tweet that points to a pet owner facing page where we host the article for you. Here's how it works:
LOAD CONTENT TO YOUR SITE AND POINT TWEETS/POSTS THERE
1. Pick out content.
Find an article you would like to share with your clients. Download the html code or a word document for the article and load it to your practice website.
2. Promote your new content. After you post your new article, get the link url from your site. At the bottom of every article page, you’ll find a tweet that you can customize. Just replace the “LINK” type with your url. You can post the same blurb on Facebook—just cut off the hashtags.
3. Educate your clients. At the bottom of every article page, you’ll find a blurb that you can use in your e-newsletter to clients. Just link the underlined type to your url.
POINT TO THE 360 PET OWNER CONTENT
If you don’t have a website or don’t want to load these articles on it, we give you a version of every tweet that links to a pet education site called “PetOpinions,” that’s powered by dvm360 so you can still use this content to educate your clients and make sure they identify any health issues their pets may have and call you to get the care they need.
1. Find an article you would like to share with your fans and followers. At the bottom of the page, you'll find a tweet with a link in it. Share that tweet on your Twitter account, or cut off the hashtags at the end and use it as a Facebook post.
