Practice Management

Evolution is a most awesome force, and it is seldom, if ever, benign. Right now, mankind tops the food chain, but for how long is anyone's guess. Like the characters in the Jurassic Park epics, we will fall and be replaced someday, probably by something that the current flea products don't protect against. The Earth is neither our friend nor our enemy. It just is what it is, providing us with sustenance on one hand and catastrophic devastation on the other.

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The key to attracting a crowd: Knowing what your clients want and raising your level of service to meet their needs. Then you can tap marketing tactics to spread the word.

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We'd like to keep our salaries low in order to minimize Social Security and Medicare Taxes. What's the minimum salary we can take so the IRS isn't breathing down our necks?

Missy closed the door and smiled at Dr. Fremont. The smile was a long, strained affair as she tried to mimic the Cheshire cat from "Alice in Wonderland". The smile vanished as she rolled her eyes and moved into the next room.

the 15-minute visit

In the days of yore - when vaccinations were king and the veterinarian primarily was a syringe jockey - things were a bit easier, and expectations were noticeably lower. Dogs were just dogs, and cats were perceived as varmints by a large fraction of the population. Thus the 15-minute office call was born, and dinner was ready at 6 p.m.

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Don't you want to improve efficiency, communication, and revenue? If you're not using electronic medical records, you're losing out on these opportunities.

Hoops-and a little hoopla-are encouraged at Firehouse Animal Hospital in Denver. Dr. Jed Rogers included a basketball hoop in the staff lounge when he furnished his hospital.

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In the early evening, retirees help Dr. Steve Bishop and his crew at Animal Care Hospital in Phoenix make callbacks, freeing time for receptionists to work on other jobs.

Use this budgeting tool to capture your revenue, expenses, and amount available for compensation and reinvestment.

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In the next five years, you'll see bigger practices, more referral and specialty hospitals, more women in practice, and better-integrated technologies. And all these changes will influence your work.

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If your success is starting to slip, it could be that you no longer offer the care you so eagerly gave clients in the early days of practice. But it's not too late to get back on track.

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My first use of timed artificial (AI) insemination came immediately after veterinary college. A prostaglandin product had been approved for horses, but it was expensive. By infusing a fraction of the equine dose into the uterus of a cow with a corpus luteum, it usually could be brought into estrus. Timed insemination has come a long way.

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Make sure your benefits stack up well against the other options team members could find in your area-and give employees more reasons to stick around.

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EVERYONE IS CAPABLE OF MULTITASKING, but equine practitioners take the gold medal: driving the truck to the next appointment, talking on the cell phone, writing invoices, and keeping up with new technology. But at what expense? And how can you manage all those jobs and still focus on providing high-quality medicine?