Practice Manager

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If we posted this story on Facebook or Twitter, almost half of you would see it. And if you aren't greeting clients via social media, you're missing out on the chance to strengthen bonds&mdashp;not to mention you're passing up free advertising.

Brenda Tassava, CVPM, CVJ, a Firstline Editorial Advisory Board member and author of Social Media for Veterinary Professionals (Lulu, 2010), shares the most common social media problems she sees-and explains how to properly promote your practice.

The dentist's chair: That's where I was when the tornado sirens sounded recently. The situation was most unpleasant. It's not like my jaw was numb and the drill was spinning. I was only in for a cleaning. Still, I can think of more comfortable places to be when disaster literally looms in the air.

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Managers listen up: Your receptionists have spoken and they have a lot to say about your management style. Check out this list of management failures-created by attendees in continuing education courses on reception skills-and see if you fall into any one of these five categories. Then study the solutions so you can better serve your team.