
The premise of this presentation is that feline medicine is good business. The keys to tapping into this market are several: understanding the significance of the feline market in your practice today and its future potential, understanding the psyche of the feline client and recognizing the different psychographic profile of cat vs. dog owners, using preventative medicine, specifically feline total parasite control, as a tool to practice better feline medicine, and, ultimately, realizing an increased feline average per client charge by practicing a higher quality feline medicine.









