Parasitology

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The premise of this presentation is that feline medicine is good business. The keys to tapping into this market are several: understanding the significance of the feline market in your practice today and its future potential, understanding the psyche of the feline client and recognizing the different psychographic profile of cat vs. dog owners, using preventative medicine, specifically feline total parasite control, as a tool to practice better feline medicine, and, ultimately, realizing an increased feline average per client charge by practicing a higher quality feline medicine.

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The cat is considered a resistant, yet susceptible host for Dirofilaria immitis. Worm burdens are much lower in cats than in dogs (average 15 worms in dogs and 1-3 in cats in endemic areas) and about 1/3 of feline infections involve worms of the same sex. Feline heartworm (HW) was first described in the 1920s; awareness has increased greatly since the introduction of Heartgard for cats in 1997 and the associated marketing campaign. Feline HW remains a difficult to diagnose, yet fully preventable disease.

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Many veterinary practices are worried about parasite product sales slipping, thanks to some products going over the counter. So, is this a good thing or a bad thing? Depends on who you ask.

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Portland, Ore. - New surveillance data compiled by experts at Banfield, The Pet Hospital reveal prevalence trends for internal and external parasite infections and hammer home the need for veterinarians to remain vigilant about promoting preventive care to clients.

Recent EPA reports may mean your clients are struggling to sort fact from fiction about spot-on parasite preventives. Here's what you need to know to educate pet owners about how to safely and effectively use spot-on parasite preventives.

Bel Air, Md. -- The Companion Animal Parasite Council (CAPC) wants the Environmental Protection Agency (EPA) to take more steps in identifying reasons for an increases in adverse events associated with spot-on flea-and-tick control products.

Gainesville, Fla. -- Disney awarded a $20,000 gift to the University of Florida (UF) veterinary college's Continuing Education Fund in honor of UF Professor Ellis Greiner, a parasitologist who helped establish a partnership between UF and Disney's Animal Kingdom 10 years ago.