Business

Social media has caused a fundamental shift in the way we communicate.

You all know the feeling of walking into an exam room, proud of your skills as a veterinary technician, confident that you know what is best for the patient, happy to be greeted by that wagging tail, and excited to work together with the client to keep their family member at his healthiest.

Did you know that the #2 search engine in the world didnt exist six years ago?

In todays world, you and your veterinary team cannot expect to succeed without an Internet presence.

Social media is a quickly changing and ever-evolving area of the Internet that many practices are embracing in order to market more effectively, and to connect and build stronger relationships with their clients.

Before you jump into using all the tools social media has to offer your practice, its important to take a step back and develop your practices social media strategy.

When it comes to achieving financial success as practicing veterinarians, we are definitely our own worst enemies.

In 1989, Steven Covey published one of the most successful self-help books ever written.

We're sure by now many of you have mastered certain techniques aimed at attracting clients into your offices.

The rules of marketing aren't what they used to be!

Now that many of us have experienced how negative internet reviews can impact our practices, and have learned how to handle them, should we stop there?

Small animal patients with cardiac disease and/or congenital abnormalities can be challenging and sometimes intimidating patients.

Endotracheal tubes are usually made from silicone, polyvinyl chloride (PVC) plastic or red rubber.

An important time for practices to include a behavioral exam is when a pet becomes a senior.

Your clients may give their pets too many treats and provide too little exercise, but could a biological phenomenon actually be causing their pets' weight problems?

Clean up your truck with Dr. Mark Baus's tips on today's technology for the on-the-go veterinarian.

Your clinic will always be a target for embezzlement, whether you realize it or not. Take action now to avoid problems in the future.

Hit the road and have some fun. But instead of leaving your dog at home, check out one of these pooch-friendly destinations.

You can scream and shout, but until you work out your communication muscles, you'll never get through to your veterinary clients. It's time to do better.

You may be tempted to sacrifice shut-eye for schoolwork. But doing so may only hinder your chances for success.

Younger workers have a different set of workplace wants and needs than their elders. How is your veterinary practice responding to the challenge?

What could you be doing to better assist clients when they visit your practice? The answer is a short survey away.

What could you be doing to better assist clients when they visit your practice? The answer is a short survey away.

Share these tick tips with your veterinary clients to help them keep their pets safe.

Compare 2011 and 2012 models and learn whether the extra space for your veterinary drugs and gear in an extended bed means a drop in fuel MPG.

Summer is unofficially over and school hallways are bustling with activities. Here's a guide your clients can use to help their pets adjust.

As pet thefts become more prevalent, it's more important than ever for your clients to invest in microchips for their dogs.

As the nation mourns a group of lost soldiers, one dog displays incredible loyalty to his fallen friend.