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The rules have changed! How to battle unfair Internet reviews (Proceedings)
August 1st 2011The rules of marketing aren't what they used to be! I remember "back in the day," before cellphones, smart phones, or the Internet, we knew how hard we had to work to keep our clients happy if we made one unhappy.
Don't eat that! Toxicities in cats (Proceedings)
August 1st 2011Cats are great patients because they are less likely to ingest large amounts of bad stuff just because. However, their unique metabolism presents other challenges as it contributes to the toxicities that we do see in cats and changes, often lowering, the toxic dose we can expect. Also, substances that are safe in other species can be deadly in cats.
It's time to fight back: how to boost your positive Internet reviews (Proceedings)
August 1st 2011Now that many of us have experienced how negative internet reviews can impact our practices, and have learned how to handle them, should we stop there? Absolutely not! As the expression goes: "Two can tango!"