Technology
The power of industry-specific digital media
May 1st 2008A 2007 Forrester Research Study with American Business Media on the trends and impact of B2B media on both end-users, decision-makers, and marketers revealed that industry-specific digital media offerings are a critical component of an integrated marketing plan that includes industry-specific magazines and events.
The power of industry-specific business magazines
April 1st 2008A 2007 Forrester Research Study with American Business Media on the trends and impact of B2B media on both end-users, decision-makers, and marketers revealed that despite the growth in digital media use, industry specific magazines continue to be an important communication tool.