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Your veterinary targets are online. Do they see you when they are there?
If online marketing is still unfamiliar territory, it is time to join the cause.
If online marketing is still unfamiliar territory, it is time to join the cause. Every year, online advertising garners an ever-larger piece of the media budget. Forrester Research indicates 70 percent of business decision makers rank industry specific magazine Web sites as one of the top two digital resources they rely on at their jobs. In fact, their number one preference is industry specific magazine Web sites. Their second preference is email or electronic newsletters.1 Overall, online U.S. advertising will total $106.6 billion by the year 2011.2
Veterinarians are definitely on the Web daily. Over 72 percent of them are spending more time searching the Internet for veterinary information, compared to five years ago.3 A whopping 94 percent of veterinarians now use the Internet for business purposes.3 Nearly 90 percent of them think access to the latest research is better on the Internet.4
The two hours that veterinarians spend online in a week3 will naturally increase as more resources become available that comprehensively help them in all areas of their daily practice: clinical, management of staff and business, and profession news. In getting this information, veterinarians demand accuracy and reliability from their resources.
No one has created an online veterinary community that gives manufacturers open access to the market. Today, dvm360.comTM is the only Web site powered by the industry's most respected and trusted publications, DVM Newsmagazine®, Veterinary Economics®, Veterinary Medicine® and Firstline®. Easy-to-use navigation, free access, and a powerful search tool, make dvm360.com the ideal online community for reaching veterinarians and their hospital teams.
Deliver the message and measure it in real-time. Every day, more veterinarians are turning to dvm360.com to help them do their jobs; shouldn't you?
Trina V. Burton, MBA
Source: Forrester Research Inc. 2007.
Source: eMarketer, October 2006. eMarketer benchmarks U.S. online advertising spending projections against the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PWC) data.
Source: ACI Study, What do veterinarians think? May 2008.
Source: Fleishman Hillard International Communications, AAHA, American Veterinary Medical Association Digital Clinic Study, January 2008.