Market Trends
The service spectrum: Exploring the dazzling array of ways to use a veterinary degree
May 10th 2016Think private practice is the only way to use a veterinary degree? Dont be so black and white! Todays veterinarian faces a rainbow of choices when it comes to using a veterinary degreeincluding new ways of meeting pet owners needs in private practice.
Pet Owner 2.0: Your millennial veterinary clients
February 2nd 2016Heres a definitive guide to understanding and connecting with this new generation of pet owners. The information is courtesy of generational expert Cam Marston of Generational Insights, who presented his findings recently at an event hosted by Banfield Pet Hospitals. We thought his message was important enough that the entire profession should hear it.