Market Trends

They scoff at physical mail and answering the phone. Theyre also going to make up 40% of all consumers by 2020. Heres what you need to know about marketing to your newest generation of veterinary clients, and how you can change your online presence today.

What are the most common puppy names you might be seeing at your veterinary practice? Nationwide says a Harry Potter-inspired name beat out Twilight.

The latest generation, born after 1997 and graduating veterinary school in a few years, will have some things in common with millennials (who lived through a recession). Here are the major issues theyre likely to face based on todays economy.

CBD and its various uses in veterinary practice comes with many questions and legal concerns. Heres what you need to know regarding cannabidiol in your veterinary practice.

As pet owner expectations evolve, veterinary practices have a golden opportunity to provide better pet care and better client experiences while increasing revenue.

In addition to its business-related curriculum for veterinary students, Penn Vet is now offering an immersive program for postgraduates to build entrepreneurial skills and affect public health on a larger scale.

Online certificate program worth four CE hours.

When it comes to communicating with your veterinary clients, make sure youre speaking their languagethe language of texting.

Everyone but the veterinarians spills on how important retail is in veterinary practices and how friendly (and useful) working with pet retailers and others outside the hospital is for business and client education.

If you need more proof that your veterinary patients are considered family members (as if!), weve got it for you. Wisdom Health is conducting a national pet census to coincide with the 2020 U.S. census.

Spa nights aren't for everyone, but that doesn't mean that keeping up your physical and emotional health isn't an important piece to surviving in veterinary medicine.

A pet's life is enriched by regular veterinary visits and medical care, but is the circle of a pet's life really complete if you don't take into account the work of all the other pet service professionals in the country? Let's dig into the wild and woolly world of the building down the street: the pet store.

A combination of factors have created an environment where there are more veterinary positions than doctors to fill them. Heres some insight from both perspectivesthe clinics and the candidates.

If the veterinary profession finds new ways to serve clients with limited finances, pets and practices will both be healthier, experts say.

U.S. News and World Report releases its list of veterinary schools every four years.

New numbers on pet expenditures show growth almost across the board, with Americans spending $72.56 billion in 2018.

Well-being research explores personality traits in veterinary medicine; results revealed at WVC.

Modern medicine has reshaped our world. We think the next revolution could be in recognizing the interdependence of all species and all life, and creating a new dual-degree to educate the leaders of that field for the future.

Embrace Pet Insurance assembles the top five veterinary claims of 2018, with GI issues topping the charts for both dogs and cats.

Exclusive dvm360 research shows how veterinary professionals manage the pull of parenting and dedication to their patients.

Dr. Christopher Allen gives legal advice for marijuana veterinary use and discussion

Why does my employment contract want me to waive my right to jury trial, and what does it mean?

Third annual essay competition asks veterinary students to shed light on the impact of practice consolidation within the profession.

Industry study reports clinicians frustration with curtailed pain management options for surgery and treatment of severe injuries.

Our 2018 dvm360 Student Debt Survey dug into, not just veterinarians' school debt, but the debt veterinary technicians carry and how much they get paid. Here's how it shook out.

Retail chain aims to remove products containing artificial colors, flavors and preservatives for dogs and cats by May 2019.

Judges now have authority to decide who keeps the family pet in divorce the same way child custody is handled.

We got a peek inside the retail giant's thought process at the NAVC E-Commerce Summit.