Market Trends

image1-70242-1384852248004.jpg

Springboro, Ohio-There are plenty of positive and negative routes to coping with market saturation, and most practitioners respond to increased competition in one of three basic ways, says Karyn Gavzer, a consultant with KG Marketing and Training, Inc.

Santa Ana, Calif.-Robert Newman knows his Chihuahua suffers a slight heart murmur. Yet instead of informing his new veterinarian of the previously diagnosed condition, he waits to see test results, occasionally entertaining treatment recommendations he knows the dog doesn't need.

Washington-Veterinarians top the list of 10 occupations where women's involvement has increased most in the past decade, according to a new analysis by the Employment Policy Foundation (EPF).