Royal Canin develops new therapeutic treat line
Katie James is an Associate Content Specialist for UBM Animal Care. She produces and edits content for dvm360.com and its associated print publications, dvm360 magazine, Vetted and Firstline. She has a passion for creating highly-engaging content through the use of new technology and storytelling platforms. In 2018, she was named a Folio: Rising Star Award Honoree, an award given to individuals who are making their mark and disrupting the status quo of magazine media, even in the early stages of their careers. She was also named an American Society of Business Publication Editors Young Leader Scholar in 2015. Katie grew up in the Kansas City area and graduated from the University of Kansas with a degree in journalism. Outside of the office her sidekick is an energetic Australian cattle dog mix named Blitz.
Four new types of treats will be available to pair with the companys therapeutic diets.
Royal Canin has introduced a new line of veterinary-exclusive treats, specifically formulated to pair with its therapeutic diets and support the dietary requirements of pets on those diets.
“The inspiration behind the new line was to provide pet owners a treat that they can feed their pet without affecting the efficacy of the diet that their veterinarian has recommended,” says Catherine Lenox, DVM, DACVN, Royal Canin's scientific affairs manager. “Clients feel like they're bonding with their pet when they're able to feed them treats but don't realize that the treats they give their pets may be completely undoing all the work of a diet trial.”
The treats are available in four different formulations: Urinary, Gastrointestinal, Hydrolyzed Protein and Satiety.
Royal Canin Urinary Treats support a healthy urinary tract.
Royal Canin Gastrointestinal Treats support digestive health.
Royal Canin Hydrolyzed Protein Treats support healthy skin in pets with food sensitivities.
Royal Canin Satiety Treats are lower in calories and support a healthy weight.
The company's original treat has also been redesigned to be thinner and contain fewer calories per treat, though the ingredient formulation is unchanged. Each variety is available in both a cat and dog version. The treats come with a chart for veterinarians that details which treat pairs with which specific Royal Canin diet. More information can be found at royalcanin.com/treats.