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How pet insurance fits into the spectrum of care discussion


Emily Tincher, DVM highlights the spectrum of care in veterinary medicine, emphasizing customized treatment options and the role of pet insurance

Sponsored by Nationwide

In this dvm360 Live!™ interview, Emily Tincher, DVM, discusses the concept of spectrum of care in veterinary medicine. The term has gained prominence in recent times and aims to provide a range of diagnostic and treatment options for pets, tailoring them to the values, resources, and goals of pet families. The range includes basic to advanced care, acknowledging that financial resources play a crucial role in decision-making.

Tincher shares her personal connection to the concept, highlighting her experiences in both a rural general practice and a high-end specialty referral hospital. She emphasizes the need for veterinarians to respect the diverse needs and budgets of pet parents and to provide a variety of care options.

The conversation also touches on the influence of cost on pet care decisions, with one in three pet families struggling to afford unexpected vet expenses and many Americans living paycheck to paycheck. Tincher stresses the importance of open communication with pet families about care options.

The interview further delves into research on how pet families make decisions about their pets' health. It identifies three main groups of motivators: cost-conscious, convenience-focused, and choice-driven. Pet insurance can help mitigate the financial concerns and influence the category in which individuals fall.

Tincher discusses Nationwide's efforts to promote the adoption of spectrum of care, such as product innovations and educational initiatives for veterinary students and professionals. The interview concludes with a discussion about the importance of the pet health zone, a tool that helps pet families make informed decisions about their pets' care based on data and risk factors.

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