
Customizable Word document of a sample letter to send clients about the pet food recall.

Customizable Word document of a sample letter to send clients about the pet food recall.

The recall has left clients questioning your recommendations-and you questioning manufacturers. Tackle the job of earning back trust one step at a time, client by client and case by case.

"I was alarmed. And I was nowhere near home. 'Don't die!' I yelled as I stepped on the gas."

In the opening days of the pet food recall, veterinarians needed early warnings and facts from the pet food industry. We didn't get them.

National Report - As confusion, outcry and updates continue to grow on pace with the pet food recall, several key organized veterinary associations stepped up to help calm the frenzy and restore pet owner sanity.

In the thick of media reports and hourly updates, we asked your colleagues how they were handling the pet food recall. Here are their tips from the trenches.

Topeka, Kan.- Hill's Pet Nutrition dispatched a 250-person team to collect its recalled products after they were snared in the large-scale pet-food contamination crisis from Menu Foods.

The expanding pet-food recall that started with Ontario-based Menu Foods Inc. has prompted the government to consider whether pet foods should be regulated in Canada.

How do I respond when clients ask if they can cook their pets' food?

National Report - A national survey to gauge the impact of the contaminated pet food following the massive recall was launched late yesterday.

Menu Foods pet-food recall was estimated at snaring 1 percent of all pet food. As the recall list grew, so did DVM Newsmagazine's coverage. Click here for more coverage

In response to pet-owner concerns after the large-scale recall of some pet foods, the American Veterinary Medical Association issued guidelines on making home-cooked meals for pets while reiterating that non-recalled pet foods remain the best option.

In response to pet-owner concerns after the large-scale recall of some pet foods, the American Veterinary Medical Association issued guidelines on making home-cooked meals for pets while reiterating that non-recalled pet foods remain the best option.

In response to pet-owner concerns after the large-scale recall of some pet foods, the American Veterinary Medical Association issued guidelines on making home-cooked meals for pets while reiterating that non-recalled pet foods remain the best option.

National Report - 4/9/07 - In response to pet-owner concerns after the large-scale recall of some pet foods, the American Veterinary Medical Association issued guidelines on making home-cooked meals for pets while reiterating that non-recalled pet foods remain the best option.

Your team shoulders a big chunk of the job when it comes to communicating with clients. This advice from Firstline helps prepare them to answer clients' tough questions in a crisis.

National Report - 4/4/07 - Members of Congress are joining a rapidly expanding hue and cry over last month's recall of tainted pet foods, with at least three lawmakers demanding answers from the Food and Drug Administration and Menu Foods.

Practices across the country are fielding waves of calls from scared pet owners as news about the pet food recall continues to break. Use these tips to answer clients' questions.

From DVM Newsmagazine--Members of Congress are joining a rapidly expanding hue and cry over last month's recall of tainted pet foods, with at least three lawmakers demanding answers from the Food and Drug Administration and Menu Foods.

From DVM Newsmagazine--Members of Congress are joining a rapidly expanding hue and cry over last month's recall of tainted pet foods, with at least three lawmakers demanding answers from the Food and Drug Administration and Menu Foods.

We asked some folks in the field how they're handling the pet food recall. Here are their tips from the trenches.

From DVM Newsmagazine--Members of Congress are joining a rapidly expanding hue and cry over last month's recall of tainted pet foods, with at least three lawmakers demanding answers from the Food and Drug Administration and Menu Foods.

Your team shoulders a big chunk of the job when it comes to communicating with clients. This advice from Firstline helps prepare them to answer clients' tough questions in a crisis.

From Veterinary Medicine--Aminopterin and melamine: What practitioners need to know (Audio Clip)

Check here for updates on the cuts-and-gravy debacle.

From DVM Newsmagazine--National Report - 4/1/07 - Worried pet owners nationwide flooded veterinary practices with calls last month, after nearly 1 percent of the pet food sold in the United States was recalled and later reported to have been contaminated with a rodent-killing toxin.

From DVM Newsmagazine--National Report - 4/1/07 - Worried pet owners nationwide flooded veterinary practices with calls last month, after nearly 1 percent of the pet food sold in the United States was recalled and later reported to have been contaminated with a rodent-killing toxin.

National Report - 4/1/07 - Worried pet owners nationwide flooded veterinary practices with calls last month, after nearly 1 percent of the pet food sold in the United States was recalled and later reported to have been contaminated with a rodent-killing toxin.

From DVM Newsmagazine--National Report - 4/1/07 - Worried pet owners nationwide flooded veterinary practices with calls last month, after nearly 1 percent of the pet food sold in the United States was recalled and later reported to have been contaminated with a rodent-killing toxin.

From Veterinary Medicine--Aminopterin and melamine: What practitioners need to know (Audio Clip)