
|Articles|April 1, 2009
Establishing a feline wellness program (Proceedings)
Author(s)Renee Rucinsky, DVM, DABVP
The goals and process of starting a feline wellness program.
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Goals
- Improved patient care
- Improved client awareness
- Improved financial bottom line
Why?
- Standard of care
- Preventative vs. reactive medicine
- Predictability of patient visits for
o Clients
o Staff
o Doctors
When?
- First visit
- Each visit
- All contact with client – reminders, phone calls, newsletters, etc
How?
- Education
- Literature
- Reinforcement by staff
- Reminders – emails, postcards, newsletters
What?
- Bloodwork
- Fecal exams
- Blood pressure
- Vaccine evaluations
- Lifestyle evaluations
- Nutritional evaluations
- Behavioral evaluations
Keys to success
- Consistency – doctors, staff, clients
- Client and staff buy-in
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