Tarter control toothpaste receives VOHC Seal of Acceptance

The Veterinary Oral Health Council (VOHC) has awarded the VOHC Seal of Acceptance to Tartar Shield Pro Care Natural Pet Toothpaste for tartar control in dogs.^1,2 The product is a coconut oil–based toothpaste formulated with all-natural and nature-derived ingredient, and is the first chemically active pet toothpaste to receive the designation, according to the company.¹

Ratified by the American Veterinary Dental College Board of Directors, the recognition is an affirmation of the product’s clinically demonstrated ability to reduce tartar accumulation and highlights its role in advancing preventive oral health standards in veterinary practice. The VOHC Seal of Acceptance also highlights the product’s role in advancing preventive oral health standards in veterinary practice.¹

The VOHC is comprised of 9 members, which include veterinary dentists, dental scientists and a nonvoting director.³ According to the VOHC, it does not test products itself by reviews them to ensure products meet standards for effective plaque and tarter control in animals. “The Council reviews the submitted data to ensure it meets the clinical requirements to receive the Seal of Acceptance. When a product demonstrates dental efficacy, the VOHC Seal of Acceptance is awarded,” the VOHC wrote on its website.⁴

Clinical studies conducted under VOHC protocols demonstrated that Tartar Shield Pro Care Natural Pet Toothpaste significantly reduced tartar, plaque, and halitosis, while using only topical application with no brushing device required. These findings reflect Tartar Shield’s longstanding commitment to science-driven performance and its continued efforts to elevate the quality and effectiveness of pet oral care, according to the company.¹

“Tartar Shield has demonstrated a strong commitment to scientific rigor and to supporting the VOHC’s mission to provide assurance of clinical efficacy for pet oral care,” Ellen Lowery, DVM, PhD, director of the VOHC, said in a news release.¹

Started in the US in 1998, the VOHC Seal of Acceptance is globally recognized across veterinary and consumer pet dental product categories. It is now also used in Canada, Europe and Japan.^1,5

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References

1. Tarter Shield Natural Pet Toothpaste granted VOCH Seal of Acceptance. News release. Tarter Shield Pet Products. November 17, 2025. Accessed December 24, 2025. https://www.businesswire.com/news/home/20251117759410/en/Tartar-Shield-Natural-Pet-Toothpaste-Granted-VOHC-Seal-of-Acceptance
2. Veterinary Oral Health Council. Accepted products: products for dogs. Veterinary Oral Health Council. 2025. Accessed December 24, 2025. https://vohc.org/accepted-products/
3. Veterinary Oral Health Council. What does the VOHC do? Veterinary Oral Health Council. Accessed December 24, 2025. https://vohc.org/
4. Veterinary Oral Health Council. History of the VOHC. Veterinary Oral Health Council. Accessed December 24, 2025. https://vohc.org/history/
5. Veterinary Oral Health Council. Leadership: The VOHC Council. Veterinary Oral Health Council. Accessed December 24, 2025.https://vohc.org/leadership/