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All Roles

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Pet owners want annual plans they can pay for monthly, but most veterinary practices aren't offering them. Are these plans just a fad-or are they the future of wellness care?

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If we posted this story on Facebook or Twitter, almost half of you would see it. And if you aren't greeting clients via social media, you're missing out on the chance to strengthen bonds&mdashp;not to mention you're passing up free advertising.

Brenda Tassava, CVPM, CVJ, a Firstline Editorial Advisory Board member and author of Social Media for Veterinary Professionals (Lulu, 2010), shares the most common social media problems she sees-and explains how to properly promote your practice.

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When your practice adds equipment and services, you'll find opportunities for better client and patient care and increased professional growth.