Royal Canin announces expansion of GI diet line

July 13, 2020
dvm360 Staff

The company recently introduced three new veterinary gastrointestinal diet products, two for kittens and one for puppies.

Royal Canin has expanded its line of gastrointestinal (GI) veterinary diets to include products for kittens and puppies. Last month, the global pet nutrition company officially launched GI Kitten wet and dry, as well as GI Puppy — “the first and only diet formulated exclusively for the immature gastrointestinal system of growing cats and dogs,” according to a company release.

“These diets are targeted toward young cat and dog patients and feature texture options including rehydratable kibble and an ultra-soft mousse texture to help facilitate food intake,” said Catherine Lenox, DVM, DACVN, Royal Canin regulatory veterinary manager.

According to Royal Canin, these new diets offer these benefits:

  • High-energy formulas with adapted nutrient levels promote optimal growth.
  • Kibble can be easily rehydrated to facilitate food intake for puppies and kittens.
  • The mousse texture helps to ease the transition from milk to solid food.

“In addition to this exciting innovation, we have created a more user-friendly packaging design to help consumers understand the benefits of the product their veterinarian recommends,” said Dr. Lenox.

Royal Canin has also revised the classification of its products around six core health needs: urinary, gastrointestinal, weight management, dermatology, vital support and health management.

In addition, a new packaging design is aimed to facilitate the veterinarian’s recommendation “by reinforcing the nutritional message and communicating the product benefits to the pet owner along with easy-to-read feeding guidelines,” according to the release.

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