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Decision Data: Satisfied with Cat-Friendly Practice?

January 6, 2020
John Volk, Karen E. Felsted, CPA, MS, DVM, CVPM, CVA, Brendan Howard, Business Channel Director

A data dive yields insights on becoming a Cat-Friendly Practice through the American Association of Feline Practitioners—and how satisfied veterinary hospital owners and managers are with the results.

It can often be difficult for a veterinary practice owner or manager to decide how to change their business model, when to add services and how to adjust for changing times. The team at dvm360 has been working with two of the sharpest veterinary analysts around (John Volk and Dr. Karen Felsted) to examine major changes practices have made and how happy the decision-makers were when all was said and done.

Further resources

• Want to dip your toe in the water with some fast feline-friendly fixes? Want to see feline-friendly fixes in action?

For the next few months, we’ll be sharing results from their study as well as resources and commentary to help you make a decision as a practice owner or manager—or make a plan happen once you’ve decided.

This week, we look at which practices are selling products and refilling prescriptions online.

NOTE: Categories are based on the survey question, “What were your practice’s gross revenues in 2016?” as well as questions about 2017 behavior and decisions.

Practices with gross revenue of ... Percentage
Less than $500,0006%
$500,000-$999,0009%
$1 million-$1.5 million12%
$1.5 million-$2 million14%
$2 million-$3 million23%
$3 million-$5 million9%
$5 million or more13%
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Source: dvm360 Decisions Survey; Dr. Karen Felsted of PantheraT Consulting; John Volk of Brakke Consulting

What is the No. 1 reason you pursued Cat-Friendly Practice certification?
(Respondents selected only one)

Reduce patient stress29%
Improve cat owners' satisfaction and compliance27%
Increase cat visits22%
Improve standard of care16%
Sponsored by AAFP5%
Reduce employee injuries4%
Reduce number of fractious cats1%
Educate staff on unique needs of cats0
Increase profits0

Source: dvm360 Decisions Survey; Dr. Karen Felsted of PantheraT Consulting; John Volk of Brakke Consulting

No. 1 benefit seen after becoming a Cat-Friendly Practice
(Respondents selected only one)

Increased cat owner satisfaction25%
Less patient stress20%
Improved staff compliance with good feline handling techniques18%
Satisfaction that we are practicing good feline handling techniques15%
Fewer fractious cats7%
Increased staff training5%
Fewer employee injuries0
Increased profits0
No benefit7%

Source: dvm360 Decisions Survey; Dr. Karen Felsted of PantheraT Consulting; John Volk of Brakke Consulting

Satisfaction with impact of becoming a Cat-Friendly Practice

Extremely satisfied23%
Moderately satisfied29%
Satisfied46%
Dissatisfied1%
Moderately dissatisfied1%
Extremely dissatisfied0

Source: dvm360 Decisions Survey; Dr. Karen Felsted of PantheraT Consulting; John Volk of Brakke Consulting

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