Announcing a new addition

Welcome new associates to your practice with some functional fanfare that simultaneously introduces them to the public. Running an announcement ad in your local paper provides increased visibility for your practice and establishes the new associate as part of the community.

Make sure the ad includes the following information—and a friendly, pet-toting picture of your new team member:

• A title that welcomes the associate to the clinic by name.

• Background information on the associate's medical training and any specialty knowledge.

• Names of the other veterinarians at the clinic.

• Your hospital's logo, location, telephone number, and hours.

• A list of your practice's distinctive services.