Veterinary practice marketing service providers are merging

The GeniusVets digital marketing service for veterinary practices has been acquired by ProSites, a provider of healthcare growth solutions, for an undisclosed amount. Both companies offer marketing solutions with a focus on veterinary dental practices and other animal health care provider clients.^1,2

GeniusVets will be combined with LifeLearn, a ProSites brand that provides digital marketing and client communication solutions to veterinary practices. According to Rockbridge Growth Equity, which includes LifeLearn in its portfolio, the combined businesses will continue to serve their customers while expanding the brand’s presence across the country.¹

"As demand for veterinary services continues to rise, so has the need for better communications and marketing tools designed specifically with vets in mind," Spencer Hughes, principal at Rockbridge, said in a news release.¹ "Bringing the advanced digital marketing tools of GeniusVets into LifeLearn's comprehensive AI-enabled digital marketing platform allows veterinarians to easily take control of their marketing campaigns and reach customers on multiple levels."

GeniusVets’ team helps practices acquire clients, as well as educate and retain them. It brings to the table high-conversion websites, automated engagement workflows, advanced local SEO and paid media, content systems built by industry experts, and proprietary data and client behavior insights.²

These assets will be combined with ProSites’ HIPAA-compliant technology stack and deep resources.² "Our focus is on measurable outcomes, clear value, and solutions that support animal health providers to deliver their services to the communities they serve,” Dave Rutan, CEO of ProSites.¹

The 733 Park advisory firm assisted GeniusVets through the acquisition process. “This deal was engineered to accelerate the future of veterinary and dental marketing,” Lane Gordon, CEO of 733Park, said in a news release.² “Harley built GeniusVets into a category-defining platform. Our role was to showcase its strategic value, create competitive tension, and guide the business through a complex and highly successful exit.”

Harley Orion, CEO and cofounder of GeniusVets, said the partnership provides an opportunity to utilize resources for faster growth.² “ProSites shares our mission, and with 733Park’s guidance, we found the right deal with the right people,” Orion added.

References

1. Rockbridge Growth Equity-backed ProSites acquires GeniusVets, creating a comprehensive veterinary marketing platform under its LifeLearn brand. News release. Rockbridge Growth Equity. December 17, 2025. Accessed December 23, 2025. https://www.prnewswire.com/news-releases/rockbridge-growth-equity-backed-prosites-acquires-geniusvets-creating-a-comprehensive-veterinary-marketing-platform-under-its-lifelearn-brand-302644873.html
2. 733Park advises GeniusVets on strategic acquisition by ProSites. News release. 733Park. December 22, 2025. Accessed December 23, 2025. https://www.businesswire.com/news/home/20251222562932/en/733Park-Advises-GeniusVets-on-Strategic-Acquisition-by-ProSites