Nutrition

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Dalmatian eating

Pet food labels are awash with unfamiliar ingredients, nutrient percentages, feeding directives, and marketing claims. Use these guidelines to help your clients understand the complexities of pet food labels and match dietary choices to pets’ nutritional needs.

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A new book from veterinarian Dr. Ernie Ward, writer Alice Oven and pet-food CEO Ryan Bethencourt that argues for a future of plant-derived pet food spends a little time looking at the marketing of domestic pet food that makes raw meat sound like a good idea.