Jeff Rothstein, DVM, MBA

It's still a scary thought for some veterinarians, but more practitioners are seeing the benefits of this gesture.

Salary negotiations are a balancing act for veterinary practice owners and associates.

Times change, and so should your kits.

Weigh the pros and cons before you commit to wellness plans in your veterinary practice.

It's tempting to slash your CE budget during lean times-don't do it. In fact, consider sendng the whole team.

The times are changing and so are your veterinary clients. Take these marketing risks to keep your practice ahead of the game.

Whether you need to launch a new senior preventive care program or just give your existing one a boost, use these five steps to help veterinary patients age gracefully.

Don't wait until it becomes a more serious problem. Start educating your clients about heart disease today.

Find out how to reduce or even aviod the cost of unemployment.

Put your marketing budget to good use and start tracking your clients today.

Use one-on-one time with clients to show them why our services are valuable.

Here's a resolution you can actually keep: Stop wasting your time with snail mail and start using e-mail to communicate with clients. Here's how to get started.

My friend dedicates one trip a year to visiting conference vendors. Here's my take.

When you treat your clients well, they respond in kind by coming back, encouraging new clients to visit you, and boosting your veterinary practice's bottom line.

Find ways to generate revenue to get your practice back on track financially.

Keep veterinary clients happy with comfort stations, kid treats, and follow-ups.

Provide new veterinary clients with reasons to come back and signs of your commitment to their pets.

Clients realize that we may get behind because of the nature of our business, but make sure your veterinary team members keep them informed with updates.

Make sure clients choose your practice over the one down the street.

Once you understand where they're coming from, you can better target your veterinary practice's marketing.

Missed charges can result in thousands in lost revenue for your practice. But here's the good news: The solution is as simple as developing a few service codes.

I've recently discovered that two of my employees are dating. How do I address the situation?

Give the occasional freebie to keep good clients coming back.

Bloated inventory, excessive staffing, and missed charges take big bites out of your practice's success. It's time to put these gluttonous money-wasters on a diet.

Consider these strategies as part of your own "business stimulus" package.

Try Dr. Jeff Rothstein's 25 tips to get your practice purring like, well, a cat.

One key opportunity to grow your revenue is to increase your therapeutic diet sales.

What to do when team members fail to take care of equipment.

In a time when cutbacks are necessary, don't skimp on this valuable commodity.

The recession may have derailed your compliance numbers, but you can take steps to stay on top of your game.