Why Do Specialty Veterinary Practices Need to Do Better?

October 30, 2017

Robin Brogdon, MA, owner and president of BluePrints Veterinary Marketing Group, talks about why good isn't good enough for specialty veterinary practices.

Clients are much more stressed out when coming to a specialty veterinary practice than their general veterinary practice. Robin Brogdon, MA, owner and president of BluePrints Veterinary Marketing Group, talks about why good isn't good enough for specialty veterinary practices.

The cost structure of specialty veterinary practices is much higher, which means there needs to be a greater perceived value for clients so they understand the value of the service relative to their cost when they check out. Specialty practices need to take care of their clients and patients in such a way that the client is going to go back to their primary veterinarian and thank them for the referral to the specialty practice.