• DVM360_Conference_Charlotte,NC_banner
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Conference Coverage
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Politics
Products
Recalls
Regulatory
Digital Media
dvm360 LIVE!™
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspectives™
Weekly Newscast
dvm360 Insights™
Publications
All Publications
dvm360
Firstline
Supplements
Top Recommended Veterinary Products
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Pharmacy
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Hospital Design
Personnel Management
Practice Finances
Practice Operations
Wellbeing & Lifestyle
Continuing Education
Conferences
Conference Listing
Conference Proceedings
Resources
CBD in Pets
CE Requirements by State
Contests
Veterinary Heroes
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Top Recommended Veterinary Products
Vet to Vet
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Advertisement
By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Veterinary services: What's new and what's nibbling away at your net profit?

August 1, 2013

While some practices are putting a halt on new products and services this year, there are still opportunities to boost your appeal with clients-and raise your bottom line.

In 2012, we saw practices putting services like digital radiography and laser therapy on their must-have lists. So what’s the trend in 2013? Based on the results of this year’s Veterinary Economics Business Issues Survey, laser therapy and digital radiography are still big, landing No. 1 and No. 3, respectively, as services to add or expand this year. But this year’s No. 2? None of the above. It’s possible that many of the early adopters and proactive practitioners have already incorporated a number of the most popular new services into their veterinary hospitals’ medical arsenals.

Advertisement

Another common theme in this year’s survey is that veterinary practices are seeing more nonprofits offering free or low-cost pet spays and neuters, or other mobile veterinary services, in their area. So how can practices hold their appeal with existing clients—and maybe even entice new ones—in the face of competition from nonprofits?

“You need to communicate the value of your services,” says Shawn McVey, MA, MSW, owner of McVey Management Solutions, a consulting firm specializing in improving health care delivery systems, and a member of the Veterinary Economics and Firstline Editorial Advisory Boards.

McVey recommends giving clients a breakdown of the benefits, values and efficacy rate of using your services—whether for surgical procedures, basic wellness exams or yearly vaccinations—compared to a low-cost competitor.

“Effective client communication needs to hit all three of these high points when you’re selling a product or service to clients,” explains McVey.

For example, when a client questions why your surgical estimate is higher than the nonprofit down the street, break down your fees for them. Explain that you do pre-anesthetic laboratory work on your patients because you see a 10 percent to 20 percent improved success rate with this service, and you feel it’s the best medicine for pets. For more client communication suggestions, go to dvm360.com/scripts.

Related Content:

Practice Finances
Market research: How to find your edge
Market research: How to find your edge
A technician’s true value
A technician’s true value
Build your first veterinary hospital
Build your first veterinary hospital

Advertisement

Latest News

To refer or to not refer

Advice panel for women interested in the veterinary field

AVMA president set to testify before Congress

New Hawaii-based pet CBD brand launches

View More Latest News
Advertisement