Your colleagues use these programs to improve care and raise revenue. Would a similar approach work for you?
The doctors in these case studies focused in on a subset of their patients and clients to improve care and boost revenue. Of course, these specific programs might not exactly match the needs of your patients and clients or your vision for your practice. But perhaps they'll help you see a new opportunity.
Case study no. 1 : Senior specials
What needs do you see most at your practice? Could your team do more to follow up on clients' casual suggestions? Could offering a new service make the practice more attractive to pet owners?
Case study no. 2 : Doggie daycare
For more ideas, check out previous issues of the Veterinary Economics Growth Bulletin—a free, monthly e-newsletter—at www.vetecon.com. Click on "Newsletter archive" under "Growth Center."
Case study no. 3 : Six-pack food samplers