• DVM360_Conference_Charlotte,NC_banner
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Politics
Products
Recalls
Regulatory
Media
dvm360 LIVE!™
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspectives™
Weekly Newscast
dvm360 Insights™
Publications
All Publications
dvm360
Firstline
Supplements
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Hospital Design
Personnel Management
Practice Finances
Practice Operations
Wellbeing & Lifestyle
Continuing Education
Conferences
Conference Listing
Conference Proceedings
Upcoming dvm360 Conferences
Resources
CBD in Pets
CE Requirements by State
Contests
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Top Recommended Veterinary Products
Vet to Vet
Veterinary Heroes
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Advertisement
By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Should Veterinarians Have Individual Brand Websites?

September 4, 2018

Some veterinarians may prefer to have an individual brand—outside of the veterinary clinic—in order to promote specialties and forge client relationships.

Advertisement

Some veterinarians may prefer to have an individual brand—outside of the veterinary clinic—in order to promote specialties and forge client relationships, says Caitlin DeWilde, DVM, owner of The Social DVM, LLC.

“We're starting to see that trend, a lot of veterinarians are starting to have more individual brand pages in addition to the practice. Because when you think about it, you probably have a doctor you love right, or a dentist, okay well if they leave that practice are you going to go back to that practice and start over or are you going to follow that that dentist that you have a relationship with? It's not a great example being a dentist, but basically that's where people are starting to turn, because they want that relationship.

And we know in the veterinary field that the relationships with a consistent doctor are enhanced, right, because they know you, they know the pet, they know the history a lot easier than if you see a different doctor every time you're there. And there's some people that do that and are going to pick appointments based on who's available at the time that they want. But there's a lot of clients, especially as we're getting into the age of—and well we're already there— of pets being our family members, you know, they want that relationship. And so, it's kind of neat to see these like individual personas emerge, and especially if you have like a side a side interest too, like something like rehab or something that's not really a part of the clinic.”

Related Content:

Expert Interviews
Performing and calculating a PCV
Performing and calculating a PCV
Brief overview of acid-base interpretation
Brief overview of acid-base interpretation
Communicating the importance of genetic screening
Communicating the importance of genetic screening

Advertisement

Latest News

3 Must-reads for National Pet Dental Health Month

Veterinary Dentistry Specialists first to apply human fracture repair technology to companion animals

Long Island University debuts College of Veterinary Medicine Learning Center

Paving the way for a more diversified veterinary profession

View More Latest News
Advertisement