Sea You at Fetch Long Beach
Logo Image
|Articles|October 27, 2009

Marketing data and solutions (part 6)

Analysis of veterinary market data shows the toughest competitive factors, the most popular marketing strategies, and the move to online marketing solutions.

Not to harp on the whole planning angle, but if you want to counter that local challenge, the first step is to identify the distinguishing traits that you want to communicate to pet owners about your practice.

Can you highlight specific services that other practices don't offer? For example, do you particularly cater to cats, or exotics, or breeders? Can your team make a client feel happier and more welcome than anyone else possibly can? If so, how are you letting potential clients know that you offer this "something special"?

 

More in this package:

Practices lead with Yellow Pages

But what really works?

Do you have a plan? It turns out, most don't

Practitioners identify the biggest competitive issues

Growth in the number of practices nearby

What distiguishes you?

Now, welcome to the Web world

How practices tackle sites

Monitoring results

 

< Back

|

Next >

Related to this article

View more
Q&A: Caregiver burden can begin early in pet illness. Are veterinary teams equipped to support clients, and how can veterinary social workers help both parties?
Q&A: Caregiver burden can begin early in pet illness. Are veterinary teams equipped to support clients, and how can veterinary social workers help both parties?
Caroline Cox, LSW, MSW, and Erika Krick, VMD, DACVIM (Oncology), discuss the role of veterinary social workers in supporting clients, communicating with veterinary teams, and helping practices address the human side of veterinary care in this Q&A from an interview at the 2026 Fetch National Harbor Veterinary Conference.
Read more