Help Shape the Future of Veterinary Education
|Articles|October 27, 2009

Marketing data and solutions (part 8)

Analysis of veterinary market data shows the toughest competitive factors, the most popular marketing strategies, and the move to online marketing solutions.

Not surprisingly, 72 percent of practices have a Web site, according to the 2009 Veterinary Economics State of the Industry Study. Of those practices, only 22 percent let clients schedule appointments online. And 31 percent give clients an option to purchase products from their site.

 

More in this package:

Practices lead with Yellow Pages

But what really works?


Related to this article

Inside veterinary social work
In a slideshow drawn from an onsite dvm360 interview at Fetch National Harbor, a veterinary oncologist and a veterinary social worker walk through how the role supports owners and staff across a pet's cancer diagnosis, treatment, and end-of-life care.