Marketing data and solutions (part 2)

Let's face it: For many clients, one veterinary practice is the same as the next. When their pets need medical care, they do a quick Internet search or flip through the phone book to find a practitioner. Often, they're looking for a reason to choose a particular practice.

It's your responsibility to make sure they choose yours. That's where a marketing plan comes in. Yellow pages ads and practice Web sites are the most popular marketing methods practices use. But the practices Veterinary Economics surveyed also report that a client referral reward program is the best way to attract new clients.

More in this package:

Practices lead with Yellow Pages

But what really works?

Do you have a plan? It turns out, most don't

Practitioners identify the biggest competitive issues

Growth in the number of practices nearby

What distiguishes you?

Now, welcome to the Web world

How practices tackle sites

Monitoring results

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