Analysis of veterinary market data shows the toughest competitive factors, the most popular marketing strategies, and the move to online marketing solutions.
Unfortunately, too few practices develop a comprehensive marketing plan. In fact, just 8 percent of the practices Veterinary Economics surveyed have a written plan for the year.
Why is a written plan important? Taking the time to think through your communication with clients and potential clients positions you to build stronger bonds with pet owners and helps you focus on the pet health messages you feel are most important. Plus, you can decide up front what criteria you'll use to decide whether your marketing efforts succeeded. So you'll be even better prepared the next time you plan.
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