Episode 29: Using storytelling to retain and attract new veterinary clients

November 19, 2020
dvm360 Staff

On this episode of The Vet Blast Podcast, Adam Christman, DVM, MBA, is joined by Australian veterinarian, Phil Tucak, BSc, BVMS, who offers insight on the power of storytelling in marketing your veterinary practice.

When it comes to effectively marketing your practice, storytelling is key, says Phil Tucak, BSc, BVMS, a veterinary communications management consultant and wildlife outreach veterinarian in Perth, Australia.

“It’s all a matter of how we communicate and showcase what we do as veterinarians, and how we then build that engagement with the community and clients," Tucak tells Dr. Adam Christman on the latest episode of The Vet Blast Podcast.

“If we can get that engagement with clients, you not only retain your existing clients, but you can attract new clients and build your business,” says Tucak.

Dr. Adam Christman agrees. “It’s all about sharing your story and being relatable in and out of the exam room,” he adds.

Clients want to know your story, and based on what they read, they’ll decide whether or not to visit your clinic. With more people flocking to social media in search of a “good” veterinarian, there’s a stronger need to showcase your unique story. People want to know why they should choose you.

But with veterinary professionals often juggling multiple demands at their practice, communications and marketing often fall by the waist side. Maybe you don’t have time to write social posts and blogs. Find experts who can help you— it’s worth the investment, Tucak explains. Even putting a small amount of time and money into marketing and communication efforts makes all the difference, Tucak says.

Listen below to find out more about the role of storytelling in marketing your veterinary practice.