In a recent dvm360® interview, Michelle Graziano, inside sales manager at Assisi Animal Health, explains the science behind how this product helps reduce canine anxiety.
In a recent interview with dvm360®, Michelle Graziano, inside sales manager at Assisi Animal Health, explained the advantages of the company's new product, Calmer Canine—a nonpharmaceutical and noninvasive way to treat a host of anxieties including separation anxiety.
"[Calmer Canine has] been proven effective...there is veterinary pricing available and it is very easy for pet owners to use at home, either as a stand-alone treatment or as part of a multimodal therapy when they're treating a very severe case [of anxiety],” Graziano told dvm360® staff.
According to Graziano, the Calmer Canine system consists of a circle-shaped treatment device with a signal generator and includes a convenience vest designed to hold the device over a dog’s head for the 15-minute treatment. But, what’s the science behind this product?
"TPEMF (Targeted Pulsed Electromagnetic Field) signal enhances the binding of calcium with calmodulin which then activates the production and release of endothelial nitric oxide. This increase in nitric oxide production causes an increase in protective anti-inflammatory mediators and a decrease in those pro-inflammatory mediators. The result is a rebalancing of inflammatory mediators and a reduction in inflammation,” said Graziano.
"The signal also helps those neural cells to produce feel-good substances like serotonin, dopamine, and endorphins," she continued, adding that the cellular effects of the TPEMF signal can ultimately help reduce the signs of anxiety.
Watch the full video below to learn more details about Calmer Canine.