Phoenix - A $1 million pet-owner-awareness campaign about the merits of hospital accreditation has been unveiled y the American Animal Hospital Association.
PHOENIX — A $1 million pet-owner-awareness campaign about the merits of hospital accreditation has been unveiled by the American Animal Hospital Association (AAHA).
Funded through last summer's sale of AAHA MARKETLink to MWI Veterinary Supply, most of the funds for the new accreditation awareness campaign will be used for spots on cable television's "Animal Planet" and will be supplemented by an increasing online presence during the first six months of 2010, AAHA reports.
The three phases of the campaign are to introduce, engage and entrench pet owners.
The first phase already has begun and will run through 2009. It will inform AAHA members about the campaign and help them brand their accreditation within their practices.
The second phase will begin in January 2010.