Tinder for the bovine set?

February 14, 2019
Maureen McKinney, Associate Editorial Director

Just in time for Valentine's Day comes Tudder, a new Tinder-inspired app for farmers looking to find potential mates for their cattle.

Could YOU resist this mug? (adobestock.com/E.O.)Swipe right if you're interested, left if you're not. It's as easy as that for farmers who use a new app called Tudder (get it?) in their search for breeding cattle.

Users who swipe right are directed to the app maker's website, SellMyLivestock, where they can view photos and learn more about cattle for sale throughout the United Kingdom.

“Matching livestock online is even easier than it is to match humans because there's a huge amount of data that sits behind these wonderful animals that predicts what their offspring will be,” Doug Bairner, CEO of Hectare Agritech, which runs SellMyLivestock, told Reuters.

The app, which currently features profiles of cattle from 42,000 farms, hopes to make livestock trading easier and faster. And for their part, farmers seem to be on board. “You've got all this data of [the animal's] background and everything which if you're at a market you might not have had the time to go through for every single random animal,” said Hampshire cattle farmer and Tudder aficionado James Bridger in the Reuters report.

Bairner suggested that this type of service could be used for selling other types of livestock as well. “Sheep breeding is similarly data driven,” he said, “so maybe ‘ewe-Harmony' should be next.”

Calling bull? Launched in 2014, SellMyLivestock is purportedly used by a third of U.K. farmers, but the app does carry a disclaimer: “This is meant to be a bit of fun.”