Selecting social media platforms based on your clientele


In a recent dvm360® interview, Dr Caitlin DeWilde shared the importance of incorporating social media platforms that appeal to your target audience.

In a dvm360® interview at the 2021 New York Vet show in New York, New York, Caitlin DeWilde, DVM, founder of The Social DVM, highlighted a few key social media platforms and emphasized the significance of selecting the ones that attract your particular clientele.

View the video below for the entire discussion. The following is a partial transcript:

Caitlin DeWilde, DVM: I think every practice should have at least Facebook because the majority of all demographics have access to it or are at least familiar with it, so depending on your target demographic, you may also want to explore other younger, trendier social media platforms. Typically, most practices are finding good luck with Facebook and Instagram, but depending on your specific needs and your specific clientele, you may find a niche for yourself.

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