|Articles|March 1, 2008

Print ads reign supreme

In a study on the best medium at initiating qualified online searches, print ads finished atop the list with 30 percent of respondents saying they made a purchase after seeing a print ad.

In a study on the best medium at initiating qualified online searches, print ads finished atop the list with 30 percent of respondents saying they made a purchase after seeing a print ad. Print ads outpaced TV ads (23 percent), radio ads (22 percent) and outdoor ads (19 percent).1

1. Source: JupiterResearch In-Market Media Usage Survey, 2007.

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