A simple switch of a single word could drive compliance with veterinary clients through the roof.
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We all want our clients to listen and follow our guidance. Whether we need them to approve a surgical treatment, make an important purchase, give year-round parasite prevention, schedule an oral health procedure, or just sign off on yearly wellness blood screens, sometimes you may find it difficult to get a "yes."
My simple solution: Replace the word "recommend" with the word "need."
Say it with confidence and watch your compliance go through the roof!
Ali Daniel, DVM
The Veterinary Clinic
Marietta, Georgia
