Industry coalition to launch employee engagement and retention survey

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An industry-wide association—Revitalizing Veterinary Teams, Amplifying Fulfillment and Purpose (REVAMP)—is reaching out to veterinary practice leaders to participate in a pilot survey aimed at improving employee retention and engagement. REVAMP is a coalition of industry and institutional leaders, including individual practitioners, corporations, veterinary medical associations, hospitals, and institutions focused on addressing systemic challenges in the veterinary health profession that may be hindering growth.^1,2

The initiative, which is being led by Richard Goldstein, DVM, global chief medical officer, head of medical affairs at Zoetis, is placing special focus on veterinary health teams who have long sought fair compensation, appreciation, career development, and supportive leadership, according to a report by the American Veterinary Medical Association (AVMA).² Inconsistencies in addressing the needs of veterinary health teams and “optimally leveraging” these professionals have left veterinary health teams everywhere feeling overworked and unfulfilled.²

Launched in 2024 during that year’s Veterinary Meeting & Expo (VMX), REVAMP aims to help create a strong talent pipeline and empower veterinary professionals to adopt innovative tools as well as programs and frameworks to ensure a well-balanced profession.^1,2 In its mission, the organization identified 3 areas of greatest need for a more fulfilling veterinary career, including the following^1,2:

• Credentialed veterinary technician/team utilization: Involves establishing a “standardized, open-source competency framework” for transparency and career advancement of veterinary health teams.
• A workplace culture of teamwork: Involves developing programs centered around a welcoming and collaborative workplace with strong leadership support and accountability, with the aim of helping attract and retain “top talent.”
• Technology: Allow practices to implement modern technology into their clinics to help improve patient outcomes and support a flexible veterinary health team.

As part of its efforts to assess workplace well-being and improve employee retention and engagement, REVAMP is commissioning Qualtrics to conduct an engagement survey. The move, which is REVAMP’s most recent initiative in workplace culture, has a target registration of 100 small-animal practices throughout the US, according to the AVMA. Each of these practices will have at least 2 practice leaders, 3 veterinarians, and 15 employees.

The survey will be validated and peer reviewed, covering 25 areas of employee engagement, and it will provide recommended follow-up actions with the results. It will consist of 60 multiple-choice questions that will take approximately 10 to 15 minutes to complete.

The survey is by invitation only and will be distributed June 1 through June 27, 2025. According to the AVMA, representatives of REVAMP are aiming to share the survey results at the 2026 VMX.²

References

1. REVAMP - Revitalizing Veterinary Teams, Amplifying Fulfillment and Purpose. REVAMP. Accessed May 27, 2025. https://www.revamp.vet/about-us
2. Industry coalition recruiting veterinary practice leaders to participate in engagement survey. American Veterinary Medical Association. May 23, 2025. Accessed May 27, 2025. https://www.avma.org/news/industry-coalition-recruiting-veterinary-practice-leaders-participate-engagement-survey?utm_source=delivra&utm_medium=email&utm_campaign=todays-headlines-news