A picture's worth a thousand words

A white, sparkling smile is in, and that goes for pets, too. So when clients opt for dental care, show them what they paid for, says Beth Wallukait, a receptionist at Bryan Animal Hospital in Des Moines, Iowa. "We send clients home with graphs and before-and-after photos," Wallukait says. "They give clients an up-close look at the improvement in their pet's teeth and reinforce the benefits of home dental care. Most owners are really amazed at the results."